Our story

We traveled around the world to find a way to families’ hearts.

Everywhere we go with Taga, it’s the same. People’s faces instantly light up when they see it. And no one who’s tried it can ride it without grinning from ear to ear.

The universal appeal is uncanny, but not surprising. Taga was born global. It was created by an international team with expertise in a wide range of fields. What all the members of our team had in common was parenthood, passion for bicycles, and a desire for a product like this in their own lives.

Perhaps Taga’s biggest influence was the Dutch bakfiets (meaning “box-bike” or “cargo bike”). Cycling is a big part of Dutch culture and cargo or cargo bikes, three-wheeled vehicles with wooden boxes in the front, are very popular as a way to travel with kids. The idea behind Taga was to take the cargo bike concept one step further and adapt it for the rest of the world.

Once we had the idea, our international team conducted research among families and retailers in several countries around the world. That’s how Taga became the people’s bike. People everywhere recognized the brilliance of a vehicle that had all the features of a bike and a stroller. They all saw Taga as an eco-friendly alternative to city and suburban driving, especially if they could take it on a train or a bus. And they liked the idea of a bonding experience that was safe, easy and fun.

Developing the Taga concept was the perfect challenge for our team of world-class designers, engineers and manufacturers. Their collective expertise in stroller and bicycle design, fashion, textiles, and medical devices is clear in the details of the final product.

The path there took four years. It was a journey defined by passion and precision at every step. Care went into every detail and function and gave Taga a sense of style, an intuitive functionality that just feels right, and a sense of flow and ease that parents appreciate.

How Taga got to where it is today defines the very essence of this vehicle. It’s the source of Taga’s unique spirit that inspires parents and children to find their own unique path as they venture out into the world together.

Fun fact

1549
Happy clients
37
award winning
17
Team members

Our design and awards

Taga Bike has been honored by a surprising array of authorities.

  • 2009 Red Dot Award for Product Design in the Sport Category – Red Dot is widely recognized as the world’s most prestigious design award.
  • 2008 Kind + Jugend Innovation Award – Kind + Jugend is widely accepted as the world’s most important trade show for baby products.
  • 2008 Eurobike and iF Magazine Award in City Bikes Category. Eurobike is seen as the world’s premier bike trade show. iF Magazine is Europe’s leading design magazine.
  • Recognized by US-based I.D. Magazine in its “New and Notable 2008” feature as being one of 2008’s smartest products.

Our extraordinary design began with an exceptional concept.

Like most great designs, the idea behind Taga Bike is simple. We’ve combined two major trends in one—premium strollers and child cargo bikes—to provide parents and kids the best of both worlds. Achieving our ideal wasn’t that easy, though. Our goals were lofty in the extreme, and our standards were uncompromising throughout our 4-year process.

Our team transformed enormous challenges into achievements.

  • Taga Bike balances a smooth, safe bike ride with easy-to-use stroller features. We gave TagaBike perfect geometry, as well as a clean look in both stroller and bike modes.
  • We created a high-end stroller that’s also a sturdy, fully functional bicycle – creative thinking was required to combine desirable stroller features like anodized aluminum and advanced fabrics with state-of-the-art bike technology like disk brakes and high-end gears.
  • TagaBike has no-excuses appeal as stroller by itself – Style points aside, one of our biggest challenges was cleverly concealing the pedals under the child seat in stroller mode.
  • TagaBike brings your child close to you – We split the handlebars, so the child can be within arm’s reach.
  • We created a product that will be a true alternative to a car – That means it’s designed to reach every destination and fits into subways and trains without forcing you to leave any parts behind.
  • We achieved 20-second conversion between stroller and bike modes – In the end, our team got it down to 4 easy steps.
  • TagaBike has total modularity as stroller and a bike – TagaBike accommodates a wide range of accessories in both modes thanks to a smart and easy to use universal adapter.
  • Our design complies with the strictest safety standards for strollers and bicycles – It’s possible that no bicycle in history has been designed to meet a more rigorous set of safety standards.

Taga Bike meets the approval of the strictest judges of all—parents like you.

Families and the environment were foremost in our minds at every stage. If riding Taga Bike’s seems like an amazingly natural and easygoing experience for you, believe us, it was by design.

Why choose us

Quality has always been at the core of us, as we want our products to last whilst being used every day. To ensure the highest quality, we like to be in charge of the entire development and production process – from the first sketch to the final stroller.

Quality has always been at the core of us, as we want our products to last whilst being used every day. To ensure the highest quality, we like to be in charge of the entire development and production process – from the first sketch to the final stroller.

Quality has always been at the core of us, as we want our products to last whilst being used every day. To ensure the highest quality, we like to be in charge of the entire development and production process – from the first sketch to the final stroller.

Meet our people

Emma Watson
Robert Durand
Sarah Parker
Jesse T. McCrary

Feel free, move free

Enjoy the feeling of freedom, that’s the feeling we want
to capture when we design our products.

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